I help artists, makers and craft-led businesses build digital homes that feel as considered as their work. Grounded in architecture, UX design, and the daily reality of running Mayadori — so the advice you get has been tested on my own studio first.
"Most design studios understand pixels. Very few understand what it's like to price your own work at 2am after a market."
— the reason this studio exists
Some makers need a full new website. Some just need an honest hour with someone who's been where they are. There's a door for both.
A gentle, honest look at where your maker business is — website, shop, brand, funnels, pricing, positioning — and what to fix first. Ends with a clear, prioritised roadmap you can act on with or without me.
For makers who feel stuck or scattered.
A close read of your website or Shopify store from the point of view of a real buyer. I map friction, unclear journeys and missed moments — and hand back concrete changes, not vague opinions.
For shops that get traffic but not enough sales.
Considered, human-feeling websites that read like the person behind them. Research, structure, wireframes and design — built to hold your work, not compete with it.
For studios ready for a site that feels like home.
Shopify builds for artists and makers who want to sell without sounding like a marketplace. Thoughtful product pages, calm navigation, clear checkout — with room to grow.
For makers moving from Etsy or Instagram-DM-sales.
Naming, positioning, tone of voice, visual identity and small-batch collateral. Rooted in the story of the person and the practice — never templated, never loud for the sake of it.
For studios finding (or re-finding) their voice.
Ongoing thinking partner for your studio — offer design, pricing, launches, content rhythms, collaborations. A quiet monthly retainer for makers who want a second brain.
For solo studios ready to grow on purpose.
Notion setups, brand guideline templates, launch planners and Shopify starter kits — built from what actually works inside Mayadori and shared for makers to use themselves.
For makers who prefer a self-serve start.
The advice inside Mayadori isn't borrowed from a course. It's been walked in — as a maker, a teacher, a designer and a founder.
I'm running the exact kind of studio I design for — website, Shopify, brand, workshops, commissions, community.
Teaching craft in person has made me a sharper designer. You learn quickly what confuses people and what puts them at ease.
Pricing, packaging, listings, launches, slow weeks, sold-out weeks — I've done the un-glamorous middle of it.
Working alongside makers has taught me the difference between a business that looks lovely and one that actually holds a life.
Trained as an architect. It's why I think in structure, sequence and light before I think in colour.
Years of UX practice inside product teams — research, systems, accessibility — brought quietly into the craft world.
Long-running projects across brand identity, textile design and product development — where the design work sat close to the making.
Case study · Brand Identity
Full identity system for a signature furniture brand from Ahmedabad. A Devanagari-inspired wordmark developed through slow iteration, then carried across stationery, packaging and laser-engraved timber tags — so the brand lived in print and in the objects themselves.
My role · Brand strategy, wordmark design, identity system, print & craft application.
Case study · Textile Design & Product Development
A home linen range designed and produced end-to-end — from sketching motifs to standing at the printing table. Sourcing cotton from local bazaars, designing and carving wooden blocks, composing repeats, colour sampling and dyeing, and finally printing collections that each carried their own small world.
My role · Design, product development, pattern design, range building, print direction.
Case study · Textile Design · Hand-painted on Organza
A statement saree collection hand-painted on organza. Garden-led motifs, developed from the first sketch through fabric trials into a finished, wearable range — designed to feel modern without losing the softness of the medium.
My role · Design, product development, surface & pattern design, hand-painting direction.
Case study · Craft Business Health Check
Yemisi is a women-led textile studio with 30 years of batik practice behind it. The work was extraordinary; the way it showed up online didn't quite match. We ran a Craft Business Health Check across brand, website and product story — untangling what the studio actually sells, who it's for, and how each page should carry that weight.
My role · Positioning, information architecture, homepage direction, brand voice, visual system guidance.
No sprints borrowed from tech, no jargon. A rhythm that respects the way makers already think and make.
We talk. Properly. About the work, the people it's for, what's tender, what's working, what you'd quietly love to change. No forms disguised as conversations.
I study your current site, shop, brand and story with the same care a maker gives to a piece of cloth — finding the grain, the tension, the beautiful bits worth protecting.
A short, plain-language document: what we're doing, why, in what order, and what success looks like. Small enough to hold in your head.
Wireframes, then design, then build — with you in the room at the moments that matter. No big reveals, no guessing.
Loom-recorded walkthroughs, a written guide, and a settling-in period so you're never left staring at a dashboard wondering what to touch.
Mostly, yes. The studio is built around people who make things by hand or run creative-led businesses. It's where I add the most value.
I'm in Northfleet, Kent. Most projects run remotely with a mix of Loom, live calls and occasional in-person visits when it helps.
Health Checks and UX Audits start small and fixed-price. Websites, Shopify and brand projects are scoped after our first call — always in plain numbers, never mystery pricing.
A focused Shopify or brochure site is usually 4–8 weeks end-to-end. Bigger builds are broken into phases so you're never waiting months to see something real.
That's exactly what the Health Check and UX Audit exist for. Many makers only need someone sharp to look, listen and point.
The Creative Design Studio is growing in public. These sections are being written and shaped now.
Coming soon
Longer write-ups of selected projects — what we set out to do, what shifted, what the studio learned. Coming soon.
Coming soon
In the makers' own words. Short conversations with the people I've worked with about what changed, quietly, after.
Coming soon
Free templates, checklists and small tools for makers — from Shopify launch prep to a first-brand worksheet.
Coming soon
Essays on running a craft-led business, cross-linked with the Journal. Slow reading, not hot takes.
Bring a question, a half-formed idea, a stuck project — or nothing at all. We'll talk about your work, your people and where a bit of design thinking might help most.